I wanted to challenge that stigma,” says Bell. “There’s a stigma in the Black and brown community that Black women don’t look good in red lipstick, especially darker skinned women. It kicked off last week with $20 liquid lipstick Cake Batter in five red shades-neon red Maraschino Cherry, berry red Strawberry, blue red Raspberry, true red Red Velvet and deep red Red Bean-created specifically for a range of skin and lip tones. That’s a question that fueled Camille Bell to start Pound Cake, a new cosmetics brand rejecting the notion of universal shades (who are they universal for after all?) to help women of color buy the right red lipstick for them and, later, all kinds of makeup products. How can a woman find the perfect red lipstick if red lipsticks haven’t been made for her in the first place?
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